Today, EDWIN continues to set the gold standard in Japanese denim production, priding itself on the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing and advancements in design and fit. Innovations included ONE WASH, a prewash process to eliminate shrinkage prior to purchase, and OLD WASH, a precursor to stone wash that reproduces faded colors through careful abrasion techniques for a lived-in denim look. In 1961, inspired by a growing demand, EDWIN (whose company name comes from a creative rearrangement of the letters found in the word "denim") debuted the first made-in-Japan jeans.īy the 1970s, EDWIN had established itself as a pioneer in denim manufacturing, experimenting with wash techniques in the EDWIN Wash House that impacted denim wash processes around the globe. Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim. Edwin, derived from the word denim (you have to flip the M, clever, right) was established in 1947 by Mr Tsunemi, who imported denim jeans from the US as they. The company has flagship concept stores in Japan in Harajuku, Tokyo and Minami-Horie, Osaka.Įstablished in Tokyo, Japan, in 1947, the EDWIN brand is known for its authenticity, innovation and craftsmanship. Actor Brad Pitt has been an official spokesman and model for the brand, appearing in many of its advertisements in the past. Their most popular line of clothing is the 503 jeans model which was first sold in 1997. Ltd., (株式会社エドウイン) mainly focuses on jeans manufacture. Edwin or often capitalized, EDWIN, is a Japanese clothing brand founded in 1947 as 'Tsunemi Yonehachi shop'.
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